Optimising your online presence for the job hunt

6 Dec 2019

You might be thinking, why does my online presence even matter as a jobseeker? It’s no secret that recruiters will search up their applicants to see what their online presence is like. Having a strong and positive social media presence can be an element that gives you an edge and makes you stand out against other applicants. In contrast to this, having a negative and unappealing online presence may make you miss out.

As career coach Hallie Crawford says, looking at an applicant’s social media accounts “can help get a more accurate idea about who you are outside of your resume. A resume can tell them about your qualifications, but your social media profile can help them determine your personality type and if you would be a good fit for company culture”.

So here are some of our top tips on how to give your digital presence a boost.

1.Assess your digital footprint.

Have an online cleanse before you apply for your next role. Eliminate any negative and accentuate the positive. Consider the content that you’ve shared, a simple way to think about whether you should keep a post or delete it is by thinking, would you want your boss to see those pictures? If the answer is no, keep them offline.

2.Are you on LinkedIn?

LinkedIn is a great platform for job seekers and is considered a basic professional requirement in most fields. Ensure your LinkedIn profile is up to date with all your previous work experience - this is where you should put your best professional foot forward. It is a great place to expand your professional network and is also a platform used by recruiters to find their projects perfect fit.

3.Have consistency in your online personal brand

Your personal brand is how you are perceived in the job market and the workforce. Does your online presence support your resume? If not, change this! Make sure your profiles and included details are a consistent reflection of what you’re known for or what you want to be known for.

Just remember, it’s not only your resume and interview that contribute to a hiring decision.